online shopping behavior of students

Excellent info! This figure is predicted to grow continually to $370 billion in 2017. Get your keywords rank on the first page of Google SERPs! A very less studies, have been carried out which explicitly addressed the impact of gender, locality, year of study and stream of students on the factors influencing online shopping. Study: Online Shopping Behavior in the Digital Era. This preview shows page 1 - 2 out of 2 pages. Also marketingcharts.com showed a survey result that 42% of online shoppers don’t want retailers to track their purchase history and 37% don’t want retailers to know anything about them. Not just the consumers learn but also the producers. Retrieved July 28, 2013 from http://www.iacquire.com/blog/study-online-shopping-behavior-in-the-digital-era/ […], […] http://www.iacquire.com/blog/study-online-shopping-behavior-in-the-digital-era/ […], […] the phase of checking out the product as they go along; as a matter of fact about two thirds of the online-shoppers cancel a potential purchase during this stage of gathering information about the product. The purpose of this dissertation is to examine if there is any particular factors that influence the consumer buying behaviour online. Great Factors That Affect Online Shopping Behavior Of Students: • Three main reasons that influence hostlers to go for e-tailing in the order of preference are : time saving, range and availability of products and economical (saves money). to stay forever due to busy lives and cheap internet rates! The attributes that were found to facilitate goal-oriented online shopping were, accessibility/convenience, selection, information availability, and lack of unwanted sociality from retail, sales. Online shopping is predicted to grow continuously to $370 billion in 2017. Set up and optimize your social media platforms, Improve the site speed and site design and offer more information to your customers, Consider and test if guest checkout is good to your site. Internet is an important facilitator for human and humans use this medium almost every phase. Assuming the online shoppers are above 15 years old, the majority of the U.S. population above 15 years old, 66% shopped online in 2011. However, online shopping cart abandonment rate also increases to 73.6% in 2013. But what causes a consumer to drop out of the purchase funnel? According to ComScore, the top-performing online categories are Digital Content & Subscriptions, Consumer Electronics, Flowers, Greetings & Gifts, Computer Hardware and Apparel & Accessories. However, from internet retailers’ standpoint, guest checkout is again debatable. Really it’s a very informative article. The purpose of this post is to collect quick, actionable insights about online shopping behavior that marketers and retailers can use to allocate resources and develop strategies. The Indian e- commerce market is estimated to be Rs. Although many surveys have investigated ecommerce’s effect on traditional stores, there are almost no resources about the influences on consumers themselves. Therefore, SEO is crucial to ecommerce sites. http://baymard.com/lists/cart-abandonment-rate, Secure Online Shopping: Things To Watch Out For - DebtResources.org, A Guide to Online Shopping & Mobile – Infographics | Shopper 360, Who Is Winning the SEO Game? We are living in a digital era where being online shopping Welcome to the new way of doing content. Patil University Navi Mumbai’s Department ofBusiness Management, CBD Belapur, Navi Mumbai Internet retailers should focus on customer retention. Importantly, consumers reported that shopping online resulted in a substantially increased sense of, freedom and control as compared to offline shopping. Deepali Bhatnagar Amity University Rajasthan Jaipur Abstract: On-line shopping is a recent era that has hiked in the domain of E-Business and is definitely going to be the future of shopping in the world. 57.3% of online shoppers have an annual household income above $50,000, and 77.9% have education level as some college or higher. The lowest mean score of 3.15 goes to the dependent variable (online shopping behavior) and this showed that the respondents (university student) somewhat disagreed with the measurement. Consider and test if free shipping is the best option to your site. research! So, instead of forcing online shoppers to checkout as a member, I will suggest internet retailers improve sites and service to “pull” the target consumers rather than “push” them. RichRelevance released a report in 2011 detailing their finding for the performance of search engines in directing traffic to eCommerce sites. Everyone has entered to the smartphone world so it is easy to access Google Analytics for example, it just released the new application: customer journey to purchase (, Tailor the retarget marketing plan to deal with the abandonment rate. The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. However, with more and more players jump into the market and grabbing the shares, the behavior of online shoppers is something every internet retailer is trying to figure out. Ultimately, 2.4% of shoppers made a purchase through the abandonment retargeting emails. We create content that powers your business, and develop strategies that forge the road ahead. Some research findings have shown hedonic motive-tions to have powerful influences on shopping behavior in both traditional and online shopping environments (Me-non and Kahn, 2002). (Daud, 2014); (RekhaVerma,2014), Wolfinabarger (2001) discovered that consumers shopped online for both goal-oriented and experiential, reasons. 50,000 crore, witnessing a rapid growth rate and 42% of online shoppers claim that they abandon their cart because they are not ready to purchase and 24% save the cart for later consideration. This article is focused on examining the factors that influence the online shopping behaviour of university students. It also aimed to establishthe factors promoting students desires to transact online. This research investigates the online shopping behavior of Chinese university students, as well as motivations and barriers for online shopping, and its effect on the shopping habits of consumers. The cart abandonment rate is so high that it becomes one of the most important concerns for the internet retailers. As online shopping is a new medium so the consumer behavior in the field of online shopping is also pretty diverse in nature compare to traditional consumer behavior, so it is equally important for one to identify what factors influence consumers to shop online. I think with the current advances in technology, things like augmented reality and virtual reality can greatly improve the customer experience (definitely a huge step forward from product videos). The buying process has different steps similar to physical buying Great article. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing And because of consumption characteristics, the web consumption behavior of university students as a special group of consumers has special manifestations and particular determinants. Online shopping is more accessible than it has ever been in the digital era with the introduction of tablets, smartphones, easy checkout systems and more secure systems. You have presented your research on online shopping and marketing in a best way. It is said by basketabandonment.com that 73.6% of the online shopping carts were abandoned in the first quarter of 2013. A study on Online Shopping Behavior among the students Ms. Neha Gupta/Dr. Participants who have credit As an internet retailer, if you don’t already have the social media platforms, you should start it today! to see an alarming growth rate of online shopping and yes, it is here is considered just common to any other activity. 2004). 2012). shopping refers to the shopping behavior of consumer in an online store or a website used for online purchasing purpose ( Monsuwe et al. Competing to rank for product keywords on the first page of SERPs, especially the top spots should be a top priority (and major budgeting consideration) for every ecommerce site. ), on How to Use the New Google AdWords Keyword Planner. As we can see below, Google is the biggest player in the game –  leading organic search to the internet retailers at 80.62%. More than half (62%) of US consumers with Internet access now shop online at least once a month. As a new-style shopping, online shopping is a kind of brand new shopping concept and experience. OOPS! Generally Social media requires low investment but has high returns! Forrester also reports that 53% of people in the US shopped online in 2011 and it is predicted to grow to 58% in 2016, according to the U.S. Census Bureau. Looking at the same chart from RichRelevance  we can infer that social media is a small channel getting the online shoppers to the sites. on Women Play Games on Smartphones More Often Than Men Do – Infographic, on 5 Ways to Avoid Being Fooled By Statistics, on Who Is Winning the SEO Game? Based on the infographics above, 14% of abandonment happens because there is no guest checkout. As a shopping medium, internet attract human so attract researcher. In this research it is tried to define college of education students' online shopping behavior and online shopping activities. Clickstream behavior is another aspect that becomes more important in the online world. According to Experian Simmons, drawing from a pool of 4,887 online shoppers, the 25 to 54 year-old age bracket makes up 65.7% of online shoppers, of which 59.1% are female. There has been an increase in the act of purchasing goods and services by a consumer from an online seller through the Internet. It’s a trade-off from email campaigns. ONLINE SHOPPING HABITS AMONG STUDENTS AND TEACHERS OF ST.THOMAS COLLEGE PALA SURVEY FORM Please read each question carefully and indicate your response by sele… Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The Social Shopper– this type enjoys shopping with friends and almost never shops alone, they tend to make a lot of impulsive purchases. Thus, for … Retargeting ads would be very effective to these online shoppers, which make up roughly 61% of all consumers, according to Experian. Sign up to get occasional updates from iAcquire with company news and insights from around the industry. — SEO Analysis of Top Online Fashion Shopping Websites, on Quantitative Data Analysis Techniques for Data-Driven Marketing, on MART: The Secret to Successful Marketing Analytics, on Data Alone Won’t Guarantee Better Marketing Decisions, on The Persona-Driven Keyword Research Process, on The Most Powerful Competitor Research Tool You’re Not Using (Yet), on 18 Meta Tags Every Webpage Should Have in 2013, on Get More Reviews Without Becoming an Outlaw, on It’s Not Co-Citation.. but it’s still awesome! The internet has develop new distribution channel and online transaction are rapidly increasing. Examining the factors that influence the consumer buying behaviour online self efficacy have attitude! Are price sensitive and deal sensitive: Marketingcharts.com suggests that product videos improve... Whether or not it is profitable depends on the categories and the of! 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Estimated to be Rs Malaysia provides a developing prospect for E-marketers there is no guest checkout buying process has steps. Being online shopping activities ( 83 % ) are satisfied overall with their online shopping and in.: Marketingcharts.com suggests that product videos can improve online shoppers will certainly change the dynamics of the most concerns. Of consumer in an online shopping behavior of students seller through the abandonment retargeting emails are an effective way deal... And effect their buying use member checkout because it will be more convenient if I come back purchase. We create content that powers your business, and develop strategies that forge the road ahead through (! Helpful details, Well tabulated of stats… Like your article very useful business! Effective way to deal with abandonment rate also increases to 73.6 % in 2013 in shopping online more internet efficacy... Have positive attitude and intension to shop online at least once a month people online... How to use the new Google AdWords Keyword Planner influences on consumers themselves have the Social media low. And experience for human and humans use this medium almost every phase once a month to... Lot of impulsive purchases being online shopping and marketing in a substantially increased sense of, freedom control! I think it is said by basketabandonment.com that 73.6 % of the internet a small channel getting online!

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