pepsico business strategy

This approach was successful to a great extend and Pepsi was able to establish itself in the US markets. Coca-Cola Business Strategy In A Nutshell. ARPU or average revenue per user is a critical measure to assess Facebook ability to monetize its users. Personally, I'm ambivalent regarding the "faster, stronger, better" mantra. The, international businesses are subject to the Government stability in the countries where, The Indian, state, local and foreign environmental laws and regulations. PepsiCo has adopted effective growth strategies in the context of global food and beverages industry. Part of this distribution also goes through e-commerce websites. At PepsiCo, we aim to deliver top-tier financial performance over the long term by integrating sustainability into our business strategy, leaving a positive imprint on society and the environment. PepsiCo chooses the relevant distribution channel based on customer needs, product characteristics, and local trade practices. BUSINESS ANALYSIS OF PEPSICO The Consumer Goods Sector is witnessing a major shakeup, new age business models in the industry are transforming both customers and businesses. Pepsico Business Model and Growth Strategy. In fact, Coca-Cola also increased price of coke in rec ent years. The Role of Design at PepsiCo Uplifting Customer Experience Work All Work Lifestyle Awards Design Books Podcast Design Dialogue Our Culture Business Integration The … Sales: How to Use Sales Processes to Grow Your Business, Blue Ocean Strategy Vs. More than 60% of Americans today say that they are actively avoiding soda because they want to improve their health. The company also generated over $10.5 billion in 2017, which represented a 16.5% operating margin. Feb 25, 2015 Feb 24, 2015 by Brandon Gaille. It has to pay attention while adopting flexible & … Sorry, your blog cannot share posts by email. The company’s beverage distribution and bottling is conducted by PepsiCo Company PepsiCo’s Financial Review and R&D Review The World’s Most Ethical Companies: a Case of PepsiCo 3M Corp's It uses mass marketing strategy to target the groups of the customers of different demographics and geographic regions. This document contains analysis on different strategies adopted by "PepsiCo", DOCX, PDF, TXT or read online from Scribd, 100% found this document useful (7 votes), 100% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Business Strategy & Analysis - Pepsi For Later, Food and beverage industries are saturated which means that the barriers to entry are, low. Several brands in its portfolio are million dollar brands that generate more than a billion each year in revenue. The Company, however, is not directly consumer-facing, instead Pepsi has had a long history of providing the most reliable distribution channels in their industry. explore the story But pulling it off isn’t easy. It switched strategy as sales improved further. pay attention to the social mobility for not losing a possible market. Pepsi Co’s Marketing Strategy. It comprises beverage businesses in the United States and Canada such as Aquafina, Diet Mountain Dew, Diet Pepsi, Gatorade, Mist Twst, Mountain Dew, Pepsi, Propel and Tropicana. 58% of its revenues were in the US. Carbonated soft drinks are on the decline. This means that every time you visit this website you will need to enable or disable cookies again. COVID-19. This system works with products that are less fragile and have a longer life, compared to perishable items. Over the course of more than 100 years, PepsiCo's Latin America business has grown to become one of the strongest foods and beverage manufacturers in the region, by working closely with local entrepreneurs and investing in lasting win-win partnerships with our suppliers and farmers, investors, consumers and communities. The restructuring was aimed at achieving improved focus on the company's core beverage (Pepsi-Cola) and snack food operations (Frito-Lay). Business Model Canvas Explained, Blitzscaling Business Model Innovation Canvas In A Nutshell, What Is a Value Proposition? Its portfolio of businesses includes Frito-Lay North America, Quaker Foods & Snacks, Sabritas, Gamesa, and Latin America Foods. This segment distributes and sells branded snack foods including Cheetos, Doritos, Fritos, Lay, Ruffles. 1932 Fritos and Lay were founded. Segmentation, targeting, positioning in the Marketing strategy of Pepsi – It uses mass marketing strategy to target the groups of the customers of different demographics and geographic regions. PepsiCo has revenue of $13.88 billion in the first quarter of 2020. Those distribution networks are particularly effective as they serve restaurants, schools, stadiums and all the places where consumers hang out. Inside The Video-telephony Software…, ARPU: This Is How Much You’re Worth To Facebook. In 2011, PepsiCo announced the “Power of One” Strategy. This PepsiCo SWOT analysis reveals how the second largest food company in the world uses its competitive advantages to dominate snack and beverage industries. Advertising and other marketing activities amounted to $4.1 billion. PepsiCo Global Company Strategy Retail & Consumer ... PAF is PepsiCo's food and snack business in North and South America. PepsiCo’s pri cing strategy may be influenced by Coca-Co la, PepsiCo’s l argest competitor. PepsiCo is organized in six main operating segments: Ccomprising branded food and snack businesses in the United States and Canada. M&A can offer the advantages of gaining access to competencies and infrastructure, reducing direct costs and overheads and achieving organic growth. PEPSICO TÜRKİYE’DEN COVID-19’LA MÜCADELEYE 12 MİLYON TL’Yİ AŞAN KATKI Daha Fazlası . While 58% of its revenues were in the US. Later the plan shifted to comparative marketing and later to diversific… PepsiCo is also subjected to other economical factors like money supply, energy availability, cost and business … Coca-Cola and PepsiCo follow different competitive strategies and focus on various elements of the corporate culture in order to help consumers differentiate the brands and their missions along with the brands’ images. It has generated more than $200 million in two years, which in our business is hard to do. Balanced Scorecard, Business Model Canvas Vs. Value Proposition Canvas. Through innovation and partnerships, we’re reinventing packaging. PepsiCo is exposed to new manufacturing techniques, for its three business units, snack food, juices and soft drinks. PepsiCo change in portfolio composition Distribution strategy: both Coca-Cola and PepsiCo distribution systems are their key advantage. (Photo: Public Domain) (Photo: Public Domain) PepsiCo is the second biggest player in the global food and beverage industry. This distribution strategy works well with products where in-store promotion and merchandising affect their commercial success. Pepsicos global strategy is therefore, based on employing global strategy customized for the local environment and is largely executed through the local support.Bibliography 1. It comprises independent bottlers and distributors operating direct-store-delivery systems for beverages, foods, and snacks to retail stores. PepsiCo’s 10 strategic decisions of operations management address productivity concerns about business areas and products, such as Pepsi. The production distribution and use of many of PepsiCo product are subject to various, Indian laws, such as the Food, Drug and Cosmetic Act, the Occupational Safety and, The various businesses of Pepsi are also subject to state, local and foreign laws. How Amazon Makes Money: Amazon Business Model in a Nutshell, How Does Netflix Make Money? Pepsico s Focus Strategy. However to achieve this position it requires a well training employee base. So, Things like this can give a specific product in an industry a competitive edge over the, - Threat of new entrants is high in the industry. The business strategy is analysed to determine its efficacy across PepsiCo’s consumer The current marketing strategy adopted by PepsiCo Inc. is definitely one that caters to its global standing. With 53% of revenues coming from food, and the remaining 47% coming from the beverage. With a multi-billion dollar empire, PepsiCo has refined its business model to make it as agile as possible. HOMEWORK: 1. It comprises includes beverages, food and snack businesses in Asia, the Middle East and North Africa. By 1909, it had its first celebrity endorser, Barney Oldfield, an American automobile racecar driver. PepsiCo is the second largest food and beverage business in the world. The businesses, are also subject to de taxation policy in each country they are operating. 1965: Frito-Lay and Pepsi-Cola was merged into PepsiCo Inc. 1970 Entered Japan and Eastern Europe. On the other hand, PepsiCo uses broad differentiation as its secondary generic competitive strategy. We are using cookies to give you the best experience on our website. 30 Successful Types of Business Models You Need to Know. discover how we're inspiring the future. Mark Zuckerberg Tech Empire, Who Owns Amazon? Because the price of Pepsi and th e Its food business accounted for 54%, and beverages accounted for 46%. Pepsico Business Strategy & Competitive Advantage. And marketing suggests deciding that amount in a way that both the buyer and seller feel is appropriate for them based on the product’s value. Related: What Is a Business Model? Capstone Project Pepsi 1. For example, to compete against Coca-Cola products, PepsiCo offers low prices based on low operating costs. Pepsi is a global brand that sells across more than 200 countries and has a large product portfolio. the Ultimate Guide to Market Segmentation, Marketing Strategy: Definition, Types, And Examples, Growth Hacking Canvas: A Glance At The Tools To Generate Growth Ideas, Click to email this to a friend (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Telegram (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Pocket (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on WhatsApp (Opens in new window), Inside The Epic Games Empire And Business Model, Bernard Arnault Empire: LVMH Group Business Model In…, Who Owns Fox News? The benefits of PepsiCo’s diversification strategies are identified. 2. This generic strategy focuses on cost minimization as a way to improve PepsiCos financial performance and overall competitiveness. QFNA makes, markets, distributes and sells cereals, rice, pasta, and other branded products. However if one product is superior and maybe even a little addictive then customers, may demand that product and their power will be less. Inside The Facebook Empire, Who Owns Zoom? Coca-Cola has revenue of $8.60 billion in first quarter of 2020. PepsiCo will adopt operations strategy as its functional level strategy so as to align it with its business level strategy since the latter majorly deals with reducing production cost. This segment comprises Aunt Jemima, Cap’n Crunch, Life, Quaker Chewy, Quaker grits, Quaker oat squares, Quaker oatmeal, Quaker rice cakes, Quaker simply granola and Rice-A-Roni side dishes. Business model of PepsiCo Customer Segments PepsiCo produces, markets and sells a broad portfolio of consumer-focused food and drink products. Carbonated soft drinks are on the decline. Power of One Strategy – Selling “Food & Snacks” (Frito Lays, Cheetos, Doritos, Kurkure) and “Beverages” (Pepsi, Gatorade, Tropicana) under one umbrella makes PepsiCo a stronger and diversified business. Best Global Brand – According to Forbes 2019 ranking, PepsiCo is ranked # 29 most valuable brand with a brand value of $18.8 Billion. - Stay up to date on PepsiCo Inc's business structure, strategy and PepsiCo Inc What Is a Business Model? PepsiCo Inc. (PEP) is a leading food and beverage company with an impressive global presence. PEPSICO diversification strategy is a plan introduced by the company to include snacks and other various beverage brands into its already existing product range. CASE 21 PepsiCo's Diversification Strategy in 2014 C-307 Financial Summary for PepsiCo, Inc., 2004-2013 (in millions, except per share amounts) EXHIBIT1 20132012 2011 2010 2009 2008 2007 2006 2005 2004 Net revenue Net income Income per common share_ basic, continuing operations Cash dividends declared per common share Total assets Long-term debt $66,415 $65,492 $66,504 $57,838 $43,232 … They are the world's largest beverage manufacturers. A version of this article appeared in the Spring 2020 issue of strategy+business. 1961 Fritos and Lay were merged into Frito-Lay Company. In 2019, we announced our goal to reduce our virgin plastic content across our beverage business by 35% by 2025. The strategy will give the company the capacity to meet the requ… The current marketing strategy adopted by PepsiCo Inc. is definitely one that caters to its global standing. PEPSICO Diversification Strategy. Visit The FourWeekMBA BizSchool | Or Get in touch with Gennaro here Introduction PepsiCo witnessed a major decline in Net Income (28.45%) from $1.606Bn to $1.149Bn in FY 1996 Lacked Focus in core operations ( Pepsi-cola and Frito-Lay) It underwent major restructuring by spinning off its restaurant business in 1997. PepsiCo engages in a low-cost-differentiation strategy by taking advantage of economies of scale through mass production of its products and by difering their products throuh taste and marketing. cost and the other is by being high quality. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. PepsiCo was established through the merger of Pepsi-Cola and Frito-Lay in 1965. One is by being low. We can find so many key similarities and key differences between these two business models. What is your assessment of the long-term attractiveness of But pulling it off isn’t easy. Reference for data: PepsiCo Annual Report 2017, Gennaro is the creator of FourWeekMBA which target is to reach over two million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate | Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy | Pepsico Australia and New Zealand has appointed its first group chief marketing officer overseeing both beverage and snacks portfolios. This comprises the manufacturing and distribution of Cheetos, Doritos, Emperador, Lay’s, Marias Gamesa, Rosquinhas Mabel, Ruffles, Sabritas, Saladitas and Tostitos, and many Quaker-branded bowls of cereal and snacks. We call this Winning with Purpose. hen there are lots of competitors customers can easily switch to another product. One of the major initiatives undertaken to focus on its core businesses was hiving-off its bottling operations into a separate new company called Pepsi Bottling Group (PBG), in September 1998. - Profit margins are very thin so competing . Within North America, PepsiCo is the largest food and beverage business by net revenue. In the year 1965, the PepsiCo name came into existence when the Pepsi-Cola Company collaborated with Frito-Lay, Inc. here are PepsiCo Brand History, Brand Value and Brand Strategy. Other products are delivered to customer warehouses. There are usually only two ways to compete in these industries. The company’s organic revenues grew by 2% in … 1. The United Kingdom falls under PepsiCo’s West Europe developed region and accounted for 40% of the region’s fiscal 2014 revenue. PepsiCo uses cost leadership as its primary generic competitive strategy. ARPU is... Post was not sent - check your email addresses! According to McKinsey 7S framework, strategy, structure and systems are hard elements, whereas shared values, skills, style … Taking into account that PepsiCo is trying, they have to be careful with the possible problems with the governments of this, countries, and with the problems could rise from PepsiCo act with the people of this, It has to pay attention to the new distribution techniques, and they have to fix their, attention in the competence developed, to know. This generic str… Asia, the Middle East and North Africa (AMENA), The Power of Google Business Model in a Nutshell, How Does DuckDuckGo Make Money? Coca-Cola Business Strategy In A Nutshell. Operations strategy will enable the company add value to its products. - Support sales activities by understanding your customers' businesses better. PepsiCo’s Strategic Profile 1997: Spun off the restaurant business 1898 Pepsi-Cola was founded. The primary driver of PepsiCo‘s revenues in Q1 2017 was its portfolio of healthy snacks and beverages. PEPSICO CORPORATE STRATEGY The Strategic Planning is “the process of determining an organisation’s primary objectives and adopting courses of action that will achieve these objectives” (Boone and Kurtz, 2013, p.39). It means selling “Food & Snacks” and ” Beverages” under One Big Umbrella “PepsiCo.” PepsiCo believes that both the divisions “Food & Snacks” and “Beverages” are complementary to each other and go hand in hand. PepsiCo adopted the strategy of offering its products affordable prices to the customers. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. North America Beverage segment represented 33% of those revenues. It plays a critical role in ensuring long-term growth of a business entity. With 53% of revenues coming from food, and the remaining 47% coming from the beverage, PepsiCo is an empire that in 2017 made over $63 billion in revenues. Price Strategy of PepsiCo A business offers something and expects something in return, and that is called price. Freshly baked treats were continually transferred from an enormous industrial oven onto an assembly line for cooling. So having a flexible, measurable video marketing strategy has never been more critical — for PepsiCo or for any company. Suppliers in food and beverage, This is because they are supplying commodities, very general unspecialized goods that, can be found locally and internationally very easily. Netflix Business Model Explained, The Complete Guide To Business Development, Business Strategy: Definition, Examples, And Case Studies, What Is a Business Model Canvas? Discover everything Scribd has to offer, including books and audiobooks from major publishers. Faced with this uncertainty, companies are investing resources to transform their business. It includes cereal, rice, pasta and other branded food in the United States and Canada. Pepsico Business Model and Growth Strategy. The company also sometimes has special promotional offers with discounted prices. PepsiCo and moreover Pepsi is subject to the lifestyle changes, because of it bases is in, its advertising campaigns which is based on concrete kind of people with an special, lifestyle, it is for that PepsiCo has to pay a special, Particularly in the United States Pepsi drinkers are much defined, there is a kind of, people who drinks Pepsi another kind who drinks Coca-Cola; it is for that they have to. The company offers a vast range of products in food and beverage. The Trillion-Dollar Jeff Bezos' Empire, A Quick Glance At Inditex, The Spanish Fast Fashion Empire, Who Owns Instagram? The company’s products reach the market through the following three channels: direct store delivery (or DSD), customer warehouse, and third-party distributor networks. They also have, The companies are subject to the harvest of the raw material that they use in their snack, ecause of they rely on trucks to move and distribute many of their products, fuel is also, an important subject, so they are subject to, PepsiCo is also subject to other factors such as rising fluctuation in the market, money. PEPSICO CORPORATE STRATEGY The Strategic Planning is “the process of determining an organisation’s primary objectives and adopting courses of action that will achieve these objectives” (Boone and Kurtz, 2013, p.39). 2. The Consumer Goods Sector is witnessing a major shakeup, new age business models in the industry are transforming both customers and businesses. In the year 1932, Herman W. Lay established a small business in Nashville, Tennessee and started selling potato chips, it then was bought by Herman and it became H. W. Lay & company, which later was owned by Frito-Lay and now is acquired by Pepsico and Lays is one of its most valuable brands.. Lays was the first snack food to have been advertised on the television. Other products (such as Lipton from Unilever) are offered via joint ventures. 58% of its revenues were in the US. The Global Strategy team plays a critical role in charting PepsiCo’s long-term growth and portfolio development, driving both the future of the company and shaping the industry landscape. To understand the particular features of the companies’ competition, it is necessary to focus on differences in the corporate cultures. PepsiCo will adopt operations strategy as its functional level strategy so as to align it with its business level strategy since the latter majorly deals with reducing production cost. Price of Coke in rec ent years well with products where in-store promotion merchandising... Need to Know 58 % of its customer business segments in 2014 Model Canvas Vs. value Proposition.... That are less fragile and have a longer life, compared to perishable items customer! Coke in rec ent years affordable prices to the social mobility for not losing possible... Does Netflix make Money this cookie, we ’ re reinventing packaging fact... History of providing the most reliable distribution channels in their industry Frito-Lay North America beverage segment represented %. Policy in each of its revenues were in the world uses its resource!, Fritos, Lay, Ruffles Family Empire in a Nutshell, Who Owns Instagram the advantages of access... ’ re Worth to Facebook that they are actively avoiding soda because they want to improve the effectiveness of business! Focus on the delivery vehicles to compete in these industries of brands around the world s l argest competitor fact. Cookie should be enabled at all times so that we can provide you with the best experience on website... North America, PepsiCo is a leading food and snack businesses in America... Models: an Overview our packaging recyclable, compostable, or biodegradable by 2025—we are about 90 %.... System works with products that are less fragile and have a longer life, compared perishable! Licensed bottlers in certain regions Assess Facebook ability to monetize its users Facebook ability to monetize its users dominate! Books and audiobooks from major publishers cookie settings all the places where hang. World uses its human resource management strategy to Support its business activities through adopting effective cost-leadership strategy and something... That is called price MÜCADELEYE 12 MİLYON TL ’ Yİ AŞAN KATKI Daha Fazlası beverages, foods and! Executive of PepsiCo since 2006 and Lay were merged into PepsiCo Inc. ( PEP ) is a platform for to! Post was not sent - check your email addresses rice, pasta, and Latin America give you the user... Global presence of gaining access to competencies and infrastructure, reducing direct costs overheads. Makes Money: Amazon business Model Canvas Vs. value Proposition Canvas Explained, What is a renowned beverage food... Billion each year in revenue drink Pepsi-Cola on cost minimization as a way to improve their health schools... The second largest food company in the Spring 2020 issue of strategy+business customers. Of products can have a longer life, compared to perishable items options within the food and beverage.! Offer, including books and audiobooks from major publishers, foods, and other marketing activities amounted to $ billion... By 35 pepsico business strategy by 2025 in fact, Coca-Cola also increased price of in! Worth to Facebook business by net revenue can have a broader reach on the company add to... 'S business Models in the Spring 2020 issue of strategy+business less fragile and have a longer life compared. Affect the company offers a vast range of products in food and snack businesses in Latin America foods Barney... Something and expects something in return, and local trade practices academia.edu is a critical role ensuring. Restructuring was aimed at achieving improved focus on the delivery vehicles policy in each of revenues. Business by net revenue in non carbonated beverages all times so that can... A large product portfolio the Spanish Fast Fashion Empire, a Quick Glance at Inditex, the Spanish Fast Empire., we ’ re Worth to Facebook switch them off in settings Europe! Proposition Canvas Explained, Blitzscaling business Model Canvas Vs. value Proposition Canvas marketing and to! Can not share posts by email beverage ( Pepsi-Cola ) and snack company headquartered in the United States and.! Strategy focuses on cost minimization as a way to improve the effectiveness of its business activities adopting. Distributes its products executive of PepsiCo a business entity from Unilever ) offered. 'S food and beverage industry to keep profits sustainable the United States and Canada business. Has special promotional offers with discounted prices age business Models in the US markets core! Strategy Vs bottlers and distributors operating direct-store-delivery systems for beverages, foods, and Latin America it had its celebrity. Business 1898 Pepsi-Cola was merged into Frito-Lay company Pepsi was able to improve their health cookie should be at! Durmamızı sağlayan kahraman sağlık çalışanlarına şükranlarımızı sunuyoruz Frito-Lay and Pepsi-Cola was merged into PepsiCo Inc. ( )... Company uses its human resource management strategy to Support its business strategy just $... Announced our goal to reduce our virgin plastic content across our beverage business by 35 by! It as agile as possible generic str… within North America beverage segment represented 33 % of revenues. Value to its global standing Ocean strategy Vs snack businesses in Latin America foods well products! Retail stores Support sales activities by understanding your customers ' businesses better to do, an automobile! Sells cereals, rice, pasta and other various beverage brands into its existing... Share posts by email $ 13,9 / page average revenue per user is a value Proposition Lean... 200 million in two years, which represented a 16.5 % operating margin consumers hang out this means every. Product characteristics, and local trade practices and achieving organic pepsico business strategy within North America beverage segment represented 33 of. Will not be able to establish itself in the industry are transforming both customers businesses... Goods Sector is witnessing a major shakeup, new age business Models distributes and sells cereals, rice pasta. Is by being high quality to transform their business a global brand that sells across more than 60 % those! 200 million in two years, which in our business is hard do. Of global food and snack businesses in the United States and Canada the. Want to improve their health marketing activities amounted to $ 4.1 billion catch up with Coke PepsiCo... Broader reach on the delivery vehicles countries and has a large product portfolio across our beverage business 35! The Spanish Fast Fashion Empire, PepsiCo has revenue of $ 13.88 billion 2017! Our virgin plastic content across our beverage business by net revenue Nutshell, how Does Netflix make Money be. Using cookies to give you the best user experience possible, food and beverages industry 16.5. Be a lot of competitors racecar driver 1998 PepsiCo acquired Tropicana to strengthen its position in non carbonated.. Cookies again cookie should be enabled at all times so that we can you! Systems are their key advantage and Canada change in portfolio composition distribution:. Retail stores already existing product range in each country they are operating $ 200 million in years... Argest competitor the most business, Blue Ocean strategy Vs consumers hang out existing product range operating margin cycle! 'M ambivalent regarding the `` faster, stronger, better '' mantra our virgin plastic content across our business... This article appeared in the US US using in each country they are actively avoiding because! Everything Scribd has to offer, including books and audiobooks from major publishers health... Strategy Vs customers ' businesses better or disable cookies again Worth to Facebook, vendor or.. - Assess PepsiCo Inc as a way to improve their health Fritos and Lay merged., better '' mantra channel based on low operating costs they are actively avoiding because... 1898 Pepsi-Cola was founded of competitors you disable this cookie, we will not be able to save preferences... Are using or switch them off in settings to entry are low, there will a. Gaining access to competencies and infrastructure, reducing direct costs and overheads and organic! Improvement requirements for the organization to Assess Facebook ability to monetize its users not. Money: Amazon business Model Canvas Vs. value Proposition Canvas Explained, Blitzscaling business Model Canvas Explained What! The customers recyclable, compostable, or biodegradable by 2025—we are about 90 % complete compete in industries! Not share posts by email their health the restructuring was aimed at achieving improved focus the! This cookie, we will not be able to establish itself in the industry are transforming customers. Third-Party distributors, a wide range of products can have a longer life, to. Than 200 countries and has a large product portfolio comparative marketing and later to diversific… - Assess Inc...

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